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Experience

Work that made institutions measurably stronger.

The examples below are drawn from direct nonprofit executive leadership and earlier advisory practice. They are described in general terms out of respect for the confidentiality of the organizations and people involved.

Scale of responsibility

Context for the work that follows

1,100+

Acres of preserves under nonprofit responsibility, alongside a flagship nature center.

$2.5M+

In public and private support raised or helped secure in recent nonprofit leadership.

100+

Colleges, universities, and mission-driven institutions advised from 2005 to 2019.

Selected work

Case-style examples

Each example reflects work led or directly advanced. No client names, confidential details, or attributed quotations are included.

Institutional leadership

Strengthening a nature-centered nonprofit

As Executive Director and Chief Administrative Officer, led a nature-centered nonprofit responsible for more than 1,100 acres of preserves and a flagship nature center serving school groups, members, families, and the general public.

The work spanned governance support, philanthropy, staffing and organizational structure, facilities, education programming, membership, communications, and conservation partnerships — the full set of responsibilities that determine whether a nature center thrives or merely persists.

Philanthropy

More than $2.5 million in support secured or advanced

Raised or helped secure over $2.5 million in public and private support during recent nonprofit leadership, drawing on foundation, government, corporate, and individual sources.

The mix mattered as much as the total: diversifying revenue reduced dependence on any single funder and made multi-year planning realistic for the first time in several program areas.

Accessibility

Accessible nature access and trails

Advanced accessible nature access, including an accessible treehouse experience and accessible trail improvements designed so that visitors with differing mobility needs could reach and experience the preserve rather than view it from a parking area.

Accessibility projects of this kind consistently broaden audience, strengthen funder interest, and clarify an organization's own understanding of who it serves.

Conservation

Habitat and conservation partnerships

Developed habitat and conservation partnerships, including work connected to the Niagara River corridor, coordinating with agency, municipal, and nonprofit partners whose participation was necessary for outcomes at landscape scale.

Partnership work of this kind depends less on technical agreement than on institutional credibility — the confidence that an organization will meet its commitments over many years.

Facilities and interpretation

A reimagined nature center and library

Led the reimagining of nature center visitor space and its library, improving how visitors arrive, orient themselves, and engage with interpretation and reference materials.

Modest, well-sequenced improvements to visitor space frequently produce a greater change in perception than far more expensive construction.

Strategy and governance

Strategic planning and board development

Directed strategic planning and board development work, clarifying priorities, sharpening the board's governing role, strengthening recruitment and onboarding practice, and establishing a board–executive partnership grounded in explicit expectations.

Planning and governance were treated as one effort: a plan an organization cannot govern is a plan it will not deliver.

Positioning

Rebranding, membership, and communications

Led rebranding and communications work accompanied by growth in membership and donor participation, aligning how the organization described itself with the scope of work it had grown into.

The measure of success was practical: trustees and staff could describe the mission consistently, and audiences responded.

Prior advisory practice

Counsel to 100+ mission-driven institutions

As founder and chief executive of Creative Communication Associates from 2005 to 2019, advised more than 100 colleges, universities, and mission-driven institutions on positioning, brand, and communications.

That practice built a comparative view of how institutions succeed and stall — a perspective now applied to nature-centered organizations facing similar questions at a different scale.

References from former colleagues, trustees, and partners are available on request during a serious engagement discussion. Published testimonials are not used.

Experience applied

What would this experience mean for your organization?

The most useful next step is a specific conversation about your situation rather than a general capabilities discussion.

Or reach Edward J. Sirianno directly at ed.sirianno@gmail.com · 518-526-5492